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They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, [ 1 ] and attribute the browser's website session and the sessions after that until the campaign attribution window expires ...
Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, and DLive.
However, many ad filtering programs and extensions such as Firefox's Enhanced Tracking Protection, [50] the browser extension NoScript and the mobile phone app Disconnect Mobile can block the Google Analytics Tracking Code. This prevents some traffic and users from being tracked and leads to holes in the collected data.
WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists , Internet forums , media galleries, membership sites, learning management systems , and online stores .
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
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URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL.
Alexa replaced their toolbar with browser extensions. These extensions were made available for Google Chrome and Firefox browsers. The Alexa browser extension displayed the Alexa Traffic Rank for websites, showed related websites, provided search analytics, and quickly allowed users to view the Internet Archive through the Wayback Machine. [30]