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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
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The free version allowed running a few experiments at the same time, and a user needed to upgrade to Google Optimize 360 to run more of them. There were also other constraints, including limited audience targeting options. [1] [3] The Google Optimize editor was a Chrome extension that allowed changing some aspects of visible HTML elements.
Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, and DLive.
Similarweb Ltd. is a global software development and data aggregation company specializing in web analytics, web traffic and digital performance. The company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021. [4]
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uBlock Origin (/ ˈ j uː b l ɒ k / YOO-blok [5]) is a free and open-source browser extension for content filtering, including ad blocking.The extension is available for Firefox and Chromium-based browsers (such as Chrome, Edge, Brave, and Opera).
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