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  2. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price, in order to sell a higher quantity at a reduced price. [ 8 ] Profit maximization occurs at the point where marginal revenue (MR) equals marginal cost (MC). If then a profit-maximizing firm will increase output to generate more ...

  3. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The marginal revenue function has twice the slope of the inverse demand function. [9] The marginal revenue function is below the inverse demand function at every positive quantity. [10] The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q.

  4. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    e. Microeconomics analyzes the market mechanisms that enable buyers and sellers to establish relative prices among goods and services. Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions ...

  5. Marginal rate of substitution - Wikipedia

    en.wikipedia.org/wiki/Marginal_rate_of_substitution

    Marginal rate of substitution. In economics, the marginal rate of substitution (MRS) is the rate at which a consumer can give up some amount of one good in exchange for another good while maintaining the same level of utility. At equilibrium consumption levels (assuming no externalities), marginal rates of substitution are identical.

  6. Cost curve - Wikipedia

    en.wikipedia.org/wiki/Cost_curve

    In economics, a cost curve is a graph of the costs of production as a function of total quantity produced. In a free market economy, productively efficient firms optimize their production process by minimizing cost consistent with each possible level of production, and the result is a cost curve. Profit-maximizing firms use cost curves to ...

  7. Supply and demand - Wikipedia

    en.wikipedia.org/wiki/Supply_and_demand

    Just as the supply curve parallels the marginal cost curve, the demand curve parallels marginal utility, measured in dollars. [2] Consumers will be willing to buy a given quantity of a good, at a given price, if the marginal utility of additional consumption is equal to the opportunity cost determined by the price, that is, the marginal utility ...

  8. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    There would be no effect on the total revenue curve or the shape of the total cost curve. Consequently, the profit maximizing output would remain the same. This point can also be illustrated using the diagram for the marginal revenuemarginal cost perspective. A change in fixed cost would have no effect on the position or shape of these ...

  9. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Derivation of the markup rule. Mathematically, the markup rule can be derived for a firm with price-setting power by maximizing the following expression for profit: where. Q = quantity sold, P (Q) = inverse demand function, and thereby the price at which Q can be sold given the existing demand. C (Q) = total cost of producing Q.