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The campaigns were mostly shown on television advertising, and as posters on public buildings, and generated a considerable amount of press interest. [3] It was a success, and by January 1988, convictions for driving over the limit had fallen to a new low, considerably beyond expectations.
There have also been various campaigns to help prevent alcoholism, under-age drinking and drunk driving. These include designated drivers and proof of age cards. The industry-funded Drink Aware campaign [65] [independent source needed] for example, tells people to avoid binge drinking. The web site address is displayed as part of all of the ...
Drunk Driving Prevention (1983–present) This campaign is intended to reduce the number of DUI accidents and alcohol-related fatalities, this campaign with the U.S. Department of Transportation has featured the taglines: "Drinking & Driving Can Kill A Friendship", "Friends Don't Let Friends Drive Drunk" and "Buzzed Driving is Drunk Driving". [29]
Some of the reluctance to talk about the dangers of driving while stoned may come from the backlash against how the U.S. has traditionally talked about weed in general, according to Pearlson.
Foundation for Advancing Alcohol Responsibility (Responsibility.org [1]), formerly known as the Century Council, is an American not-for-profit organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate drunk driving and underage drinking and promotes responsible decision-making regarding alcohol use.
Mothers Against Drunk Driving (MADD) is a non-profit organization in the United States, Canada (MADD Canada) and Brazil that seeks to stop driving with any amount of alcohol in the bloodstream, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired driving policy, whether that impairment is caused by alcohol or any other drug.
It has been recognized as "one of the most influential" ad campaigns in the history of marketing, [10] [2] or one of the "most unforgettable images in modern American advertising". [8] TV Guide put it among the "top 100 ads of all time". [10] It became the organization's "calling card." [8] The ad had varying impacts on viewers.
The ad, which appeared in The Guardian and i newspapers in April and May 2022, featured an image of three cars driving close together along a country road, with the headline “That GR Feeling ...