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"Bear", a television commercial known for and often referred to by its opening line "There is a bear in the woods", was created for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan.
The ad was written and narrated by ad man Hal Riney, who also wrote and narrated Reagan's resonant "Bear in the woods" ad (titled "Bear") as well as his "America's Back" ad. To many, his rich, avuncular voice represented wholesomeness and authenticity. [ 1 ]
Reagan touted a strong economic recovery from the 1970s stagflation and the 1981–1982 recession, and the widespread perception that his presidency had overseen a revival of national confidence and prestige. [2] At 73, Reagan was the oldest person to be nominated by a major party for president, a record that stood until 2020. The Reagan ...
[6] [7] Reagan's reelection was confirmed by the Electoral College on December 17 [8] and certified by the joint session of the U.S. Congress on January 7, 1985. [9] At 73 years old, Reagan was then the oldest incumbent president to win a presidential election. He was inaugurated for his second term on January 20, 1985.
In 1984, Riney created and did voiceover for the noted "Morning in America" and "Bear in the Woods" television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign. After creating the Bartles & Jaymes campaign for E & J Gallo Winery , Riney resigned the account, but soon was awarded the launch campaign for Saturn ...
From January 21 to June 28, 1980, voters of the Republican Party chose its nominee for president in the 1980 United States presidential election.Retired Hollywood actor and two-term California governor Ronald Reagan was selected as the nominee through a series of primary elections and caucuses culminating in the Republican National Convention held from July 14 to 17, 1980, in Detroit, Michigan.
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Ronald Reagan giving his Acceptance Speech. The 1980 Republican National Convention convened at Joe Louis Arena in Detroit, Michigan, from July 14 to July 17, 1980.The Republican National Convention nominated retired Hollywood actor and former Governor Ronald Reagan of California for president and former CIA Director George H. W. Bush of Texas for vice president.