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Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. [2]
Talc, or talcum, is a clay mineral composed of hydrated magnesium silicate, with the chemical formula Mg 3 Si 4 O 10 (OH) 2. Talc in powdered form, often combined with corn starch, is used as baby powder. This mineral is used as a thickening agent and lubricant. It is an ingredient in ceramics, paints, and roofing material.
The U.S. Food and Drug Administration is proposing that cosmetic products containing talc should be tested using standardized methods to detect asbestos, a potential contaminant, according to ...
[11] [12] Ivax Corp purchased the company in 1993 and merged it with its line of skin care and cosmetic products for black women, Flori Roberts. [4] The sale ended its control by African American investors. [12] The company was bought by Procter & Gamble in 2004 and its products were marketed as part of the P&G portfolio. In March 2009, a ...
The company stopped selling talc-based baby powder in the United States and Canada in 2020 [11] and has said it will stop all talc sales worldwide by 2023, switching to a corn starch-based formula. However, Johnson & Johnson says that its talc-based baby powder does not contain asbestos and is safe to use. [12]
The items were scented with an innocent fragrance most often associated with babies. There was a Baby soft talc, a body lotion, and a foam bath. Baby Soft products were priced from $2 to $2.75. [3] 1975 was a busy year in the cosmetics industry with the introduction of many fragrances by competing firms. Love Cosmetics' new scent was called ...
He created Valmor when he realized that there was an untapped market for African American-focused cosmetics. Valmor products had several sub-brands including Lucky Brown, Madam Jones, King Novelty, and Famous Products Co. [ 4 ] The company was based on the South Side of Chicago throughout its history, selling perfumes, hair pomades , incense ...
The cosmetic production facility was moved from Chicago to Memphis over one weekend. In 1975, the company moved to Little Rock , Arkansas. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline's headquarters remained in Memphis until its acquisition by L'Oréal in 1996.