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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Converse All-Stars, Air Jordans, Nike Air Forces 1, 2, and 3, Reebok Freestyle, Reebok BB4600, Nike Air Yeezy and Fila Foggia Hi LTD are examples of high top sneakers. Others include skateboarding sneakers, such as the Vans Vault Hi Fi LX. High-tops are supportive to the wearer's ankles and are useful to those with hypermobility and fallen arches.
But, according to a few theorists, these two holes aren't so much for aesthetic purposes as they are for functionality. Some say the holes allow your feet to breathe easier.
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British Knights was launched in 1983 as a casual shoe brand. In 1985, they introduced their first sneaker collection, and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance.
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