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Transfer-appropriate processing (TAP) is a type of state-dependent memory specifically showing that memory performance is not only determined by the depth of processing (where associating meaning with information strengthens the memory; see levels-of-processing effect), but by the relationship between how information is initially encoded and how it is later retrieved.
Transfer-appropriate processing is a strategy for encoding that leads to successful retrieval. An experiment conducted by Morris and coworkers in 1977 proved that successful retrieval was a result of matching the type of processing used during encoding. [41]
Memory errors can also depend on the method of encoding used when initially experiencing or learning information, known as transfer-appropriate processing. [36] Encoding processes can occur at three levels: visual form (the letters that make up a word), phonology (the sound of a word), and semantics (the meaning of the word or sentence).
Phonemic processing includes remembering the word by the way it sounds (e.g. the word tall rhymes with fall). Lastly, we have semantic processing in which we encode the meaning of the word with another word that is similar or has similar meaning. Once the word is perceived, the brain allows for a deeper processing.
Transfer -appropriate processing (TAP) shows that our ability to recall information well is not only dependent on the depth at which we learn it. It shows that how we connect the information and build relationships with other encoded memories is important in being able to recall the information.
According to the multifactor transfer-appropriate processing account, the generation task forces participants to focus their processing on the type of information needed to solve the generation task. When a later test is sensitive to the same type of information, a generation effect occurs.
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
This phenomenon is called transfer-appropriate processing. Marketing "READ" is a good example of the "context effects" role in the word superiority effect by having ...