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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently [when?] released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set to get the Keyword Planner back. This is a type of Google Ads account that ...

  3. Rescuecom Corp. v. Google Inc. - Wikipedia

    en.wikipedia.org/wiki/Rescuecom_Corp._v._Google_Inc.

    AdWords is a system used by Google through which advertisers can purchase keywords. When a user searches for a purchased keyword, Google displays advertisements from the purchasing firm. Google also provides its advertising customers with a "Keyword Suggestion Tool", which recommends additional keywords for the customer to purchase.

  4. Search suggest drop-down list - Wikipedia

    en.wikipedia.org/wiki/Search_suggest_drop-down_list

    The suggestion list may be reordered by other options, as enumerative, hierarchical or faceted. Although not the first deployment of search suggestions, Google Suggest is one of the most prominent. Four years before it was considered stable, the feature was developed in 2004 by Google engineer Kevin Gibbs and the name was chosen by Marissa ...

  5. Goddard v. Google, Inc. - Wikipedia

    en.wikipedia.org/wiki/Goddard_v._Google,_Inc.

    Goddard alleged that Google's Keyword Tool is not a "neutral tool" because when a potential advertiser enters the word "ringtone" into Google's Keyword Tool, the tool suggests the word "free." According to Goddard this suggestion is "neither innocuous nor neutral" because Google is aware of the "mobile content industry's unauthorized charge ...

  6. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Earth Plugin – an application service used to customize Google Earth. Discontinued on December 15. Google Flu Trends – a web service to help predict outbreaks of flu activity. Discontinued on August 9. [138] Google Moderator – rank user-submitted questions, suggestions and ideas via crowdsourcing. [139] Discontinued on June 30.

  7. Google Hummingbird - Wikipedia

    en.wikipedia.org/wiki/Google_Hummingbird

    While keywords within the query still continue to be important, "Hummingbird" adds more strength to long-tailed keywords, effectively catering to the optimization of content rather than just keywords. [7] The use of synonyms has also been optimized; instead of listing results with exact phrases or keywords, Google shows more theme-related ...

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  9. Keyword Services Platform - Wikipedia

    en.wikipedia.org/wiki/Keyword_Services_Platform

    The Keyword Service Platform has defined a set of APIs for each class of keyword services. These interfaces for Web services include keyword extraction (ITermExtraction), keyword categorization (ITermCategorization), keyword suggestion (ITermSuggestion), keyword forecast (ITermForecast), keyword monetization (ITermMonetization), and several others.

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