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  2. Outline (list) - Wikipedia

    en.wikipedia.org/wiki/Outline_(list)

    An outline, also called a hierarchical outline, is a list arranged to show hierarchical relationships and is a type of tree structure. An outline is used [1] to present the main points (in sentences) or topics of a given subject. Each item in an outline may be divided into additional sub-items.

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns".

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...

  5. Organizational commitment - Wikipedia

    en.wikipedia.org/wiki/Organizational_commitment

    Normative commitment is higher in organizations that value loyalty and systematically communicate the fact to employees with rewards, incentives and other strategies. Normative commitment in employees is also high where employees regularly see visible examples of the employer being committed to employee well-being.

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase Some of the contemporary variants of the model replace attention with awareness . The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R).

  7. Committed literature - Wikipedia

    en.wikipedia.org/wiki/Committed_literature

    Committed literature (French: littérature engagée) can be defined as an approach of an author, poet, novelist, playwright or composer who commits their work to defend or assert an ethical, political, social, ideological or religious view, most often through their works but also can loosely be defined as being through their direct intervention as an "intellectual", in public affairs (Crowly ...

  8. Application essay - Wikipedia

    en.wikipedia.org/wiki/Application_essay

    An admissions or application essay, sometimes also called a personal statement or a statement of purpose, is an essay or other written statement written by an applicant, often a prospective student applying to some college, university, or graduate school. The application essay is a common part of the university and college admissions process.

  9. Essay mill - Wikipedia

    en.wikipedia.org/wiki/Essay_mill

    An essay mill (also term paper mill) is a business that allows customers to commission an original piece of writing on a particular topic so that they may commit academic fraud. Customers provide the company with specific information about the essay, including number of pages, general topic, and a time frame to work within.