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Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
The company discontinued the Cushe brand in 2015 and sold Sebago to Italian publicly traded company BasicNet in 2017. [9] [10] In 2006, Wolverine World Wide entered into a global footwear licensing deal with Patagonia. The company stopped production of Patagonia footwear in 2014. [11]
In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats.
Keds is celebrating its female-focused roots with the release of the “The Keds Hand-book for Women” — a modern take on its The Keds Hand-book for Girls series from the early 1920s.
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1 Brands. 2 References. Toggle the table of contents. List of sporting goods manufacturers. ... clothing & accessories: Herzogenaurach, Germany: €5.489 billion (2012)
In 1987, Jennifer Grey became known for dancing in Keds in the film Dirty Dancing, while TV characters like Kelly Kapowski from Saved by the Bell and Stephanie and D.J. Tanner on Full House wore ...
In 2014, Brian Atwood was sold to Steve Madden. [6] In 2015, Stuart Weitzman was sold to Coach and Jones New York was sold to Authentic Brands Group. [7] [8] In December 2016, Easy Spirit was sold to Marc Fisher Footwear. [9] The Kasper Group was then purchased and incorporated under the parent company Nine West Holdings in January 2017. [10]
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