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Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production , manufacturers produce branded products which they assert and advertise to be identical within some technical standard .
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
Sensory analysis (or sensory evaluation) is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products. This method of testing products is generally used during the marketing and advertising ...
International Consumer Research & Testing (ICRT) is a global consortium of more than 40 consumer organisations dedicated to carrying out joint research and testing in the consumer interest. ICRT's principal objectives are to facilitate co-operation between its members and to promote research and testing in the field of consumer goods and services.
Which? carries out systematic testing of consumer products and financial services, the results of which are published in reports in Which? magazine and on the Which? website. Tests are carried out on goods, services, and suppliers. Testing covers reliability, performance, safety, energy efficiency and value-for-money, as relevant in different ...
ConsumerLab.com, LLC. is a privately held American company registered in White Plains, NY.It is a publisher of test results on health, wellness, and nutrition products. [1] [2] Consumer Labs is not a laboratory, but contracts studies to outside testing laboratories.
Virtual store research is an extension of the traditional methods of marketing research. While marketing research employs techniques like focus groups, surveys and observation to better understand consumer decision-making, virtual store research uses these standard research techniques within a simulated store setting, delivered via computer.
The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it. Many consumer product companies now offer free samples through their websites, to encourage consumers to use the products regularly, [ 2 ] and to gather ...