Search results
Results from the WOW.Com Content Network
Digital first is a communication theory that publishers should release content into new media channels in preference to old media.The premise behind the theory is that after the advent of Internet, most established media organizations continued to give priority to traditional media. [1]
Media ecology theory centers on the principles that there is a strong connection between media, technology and communication, and how media and communication processes influence human perception, feeling, understanding and value; usually all three are used when engaged in multiple conversations in a technology-enriched workplace.
Graphic Communications focuses on the technical aspects of producing and distributing items of visual communication. This includes technical aspects associated with the production of tangible items such as books, magazines and packaging, as well as digital items such as e-newsletters, interactive apps, websites, video and virtual reality applications.
New media as digital data controlled by software – The language of new media is based on the assumption that, in fact, all cultural objects that rely on digital representation and computer-based delivery do share a number of common qualities. New media is reduced to digital data that can be manipulated by software as any other data.
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and ...
The U.K.'s post office first funded Short et al.'s work in an attempt to observe customer's attitudes towards different media channels. [6] Social Presence Theory is defined by the different apparent physical proximities produced by various media, [7] the two more popular media being face-to-face communication and online interaction.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Smartphones are an example of new media and a convergent device that can be used for not only making phone calls and sending text messages but also used for surfing the internet, watching videos, paying bills, accessing social media, and so on. [6] Social media platforms are forms of new media that create new models of social convergence.