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Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising. For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide ...
The Act also imposed limits on advertising during television programming targeting viewers 12 and younger, including limits on how many minutes of advertising may be aired, and prohibiting advertising that is related to the program currently airing, including identifiable elements and talent ("host-selling").
In-school advertisements are placed on textbook covers, lesson plans and educational comics. Companies such as Cover Concepts provide free sponsored materials to schools that are covered with advertisements, including food ads. According to Cover Concept promotional materials: "Cover Concepts places your brand directly into the hands of kids ...
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
Rather than a reduction in candy advertising, there was a 65% increase in candy-related advertisements in 2011 compared to 2007 before the CFBAI was introduced. A fault with the CFBAI is that it regulates advertising directed at children, many children are exposed to advertisements for candy during programs popular for a wider range of people.
Commercial Alert opposes advertising to children and the commercialization of culture, education, and government. It works on issues such as commercialism, consumerism, product placement, native advertising, advertising in schools, ad-creep, and privacy. It works to reduce the negative impacts of advertising on public health, such as obesity.
Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. [2] Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.