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Having the right cool sneakers can make all the difference for your outfits. See what the must-know styles are for 2024, and shop them all now.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Lu and Sugano launched GOAT as an online sneaker platform that would authenticate purchases to ensure no counterfeit shoes were sold. [ 2 ] In February 2018, GOAT announced the acquisition of Flight Club, creating an omni-channel approach for the business. [ 3 ]
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Buy one pair, get one 50% off at Target's epic spring shoe sale! (Photo: Target)
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
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