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The software is developed by former vBulletin lead developers Kier Darby and Mike Sullivan. The first public beta release of XenForo was released in October 2010, the stable version on March 8, 2011. [1] The program includes several search engine optimization (SEO) features. On November 12, 2014, Chris Deeming joined the development team.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
The software that De Valk created runs on more than nine million websites and on 11.4% of the top million sites in the world. [11] On WordPress, the De Valk SEO software has been downloaded five million times. Michael David, the author of WordPress Search Engine Optimization (2015), referred to it as "the granddaddy of all SEO plugins". [12]
It can be run against any web page, public or, requiring authentication. Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information.
Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...
Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.
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