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Often used by recruiters and salesmen. For example, the perpetrator walks up to the victim and pins a flower or gives a small gift to the victim. The victim says thanks and now they have incurred a psychological debt to the perpetrator. The person eventually asks for a larger favor (e.g., a donation or to buy something far more expensive).
Social psychology, specifically, includes research with a variety of situational factors and related psychological processes that eventually persuade a person to make a quality decision. Additionally, from a psychological perspective, the effects of selective exposure can both stem from motivational and cognitive accounts.
Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...
Attribution (psychology) – Process by which individuals explain causes of behavior and events; Black swan theory – Theory of response to surprise events; Chronostasis – Distortion in the perception of time; Cognitive distortion – Exaggerated or irrational thought pattern; Defence mechanism – Unconscious psychological mechanism
In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable ...
Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...
Buoyed by promised pardons of their brethren for their Jan. 6 crimes and by Trump’s embrace of popular extremist far-right figures, those groups will likely see a resurgence after January ...
For example, confirmation bias produces systematic errors in scientific research based on inductive reasoning (the gradual accumulation of supportive evidence). Similarly, a police detective may identify a suspect early in an investigation, but then may only seek confirming rather than disconfirming evidence.