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In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1]
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...
For example, oxygen is necessary for fire. But one cannot assume that everywhere there is oxygen, there is fire. A condition X is sufficient for Y if X, by itself, is enough to bring about Y. For example, riding the bus is a sufficient mode of transportation to get to work.
For example: Almost all people are taller than 26 inches; Gareth is a person; Therefore, Gareth is taller than 26 inches; Premise 1 (the major premise) is a generalization, and the argument attempts to draw a conclusion from that generalization. In contrast to a deductive syllogism, the premises logically support or confirm the conclusion ...
Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...
External validity is the validity of applying the conclusions of a scientific study outside the context of that study. [1] In other words, it is the extent to which the results of a study can generalize or transport to other situations, people, stimuli, and times.
The outcomes of qualitative marketing research are usually not conclusive and cannot be used to make generalizations about the population of interest, instead developing an initial understanding and sound base for further decision making. The findings of quantitative marketing research are conclusive and usually descriptive in nature. [14]