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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Website monitoring allows interested parties to track the health of a website or web application. A software program can periodically check to see if a website is down, if broken links exist, or if errors have occurred on specific pages. For example, a web developer who hosts and maintains a website for a customer may want to be notified ...
As of 2014 the technique is widespread in many websites, used by at least a dozen high-profile web ads and user tracking suppliers. [ 11 ] In 2022, the capabilities of canvas fingerprinting were much deepened by taking minute differences between nominally identical units of the same GPU model into account.
Click tracking can be used in the realm of advertising, but there is the potential for this tool to be used negatively. Publishers display advertisements on their websites, and they receive money depending on the amount of traffic, measured as a number of clicks, they send to the advertisers website. [ 7 ]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. [citation needed] A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user.
Invidious is a free and open-source alternative frontend to YouTube. [2] [3] It is available as a Docker container, [4] or from the GitHub master branch. [5]It is intended to be used as a lightweight and "privacy-respecting" alternative to the official YouTube website. [2]
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