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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
For example, the ad copy for New Line Cinema's 1995 thriller Se7en attributed to Owen Gleiberman, a critic for Entertainment Weekly, used the comment "a small masterpiece." Gleiberman actually gave Se7en a B− overall and only praised the opening credits so grandiosely: "The credit sequence, with its jumpy frames and near-subliminal flashes of ...
An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication ...
"Plain folks" is a form of propaganda and a logical fallacy. [1] A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. [2] [3]
Argumentum ad baculum (Latin for "argument to the cudgel" or "appeal to the stick") is the fallacy committed when one makes an appeal to force [1] to bring about the acceptance of a conclusion.
Examples of common fallacies include: Ad Hominem: Attacking the character of the speaker rather than the argument itself. This shifts focus from the message to irrelevant personal traits. Appeal to Ignorance: Arguing that something is true because it has not been proven false, which bypasses the need for evidence and logical reasoning.
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Appeal to flattery [1] is a fallacy in which a person uses flattery, excessive compliments, in an attempt to appeal to their audience's vanity to win support for their side. [2] It is also known as apple polishing , wheel greasing , brown nosing , appeal to pride , appeal to vanity or argumentum ad superbiam . [ 3 ]