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Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology , public relations, and semiotics .
Retrieved from "https://en.wikipedia.org/w/index.php?title=National_branding&oldid=577913131"This page was last edited on 20 October 2013, at 00:59
The Presidential Council on Nation Branding emphasized on the following five strategic areas to increase national brand value: (1) Contribution to the international community, (2) embrace of multiculturalism and consideration for foreigners, (3) cultivation of global citizenship, (4) advertisement of modern technology and products, and (5 ...
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Place branding is a process made up of several sub-processes. Unlike branding simpler entities like a product, service, company, person or classical subjects of branding, place branding, and in particular nation and city branding, is a complex process. The complexity comes from the great diversity of stakeholders in the process.
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