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Automotive SPICE was developed in 2001 by AUTOSIG (Automotive Special Interest Group), which includes the German car manufacturers Audi, BMW, Daimler, Porsche, and Volkswagen, as well as international car manufacturers and interest groups such as Fiat, Ford, Jaguar, Land Rover, Volvo, the SPICE User Group, and the Procurement Forum.
Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...
With the availability of the internet to compare prices, and the availability of independent, third party reviews, the car buyer in now more in charge of the negotiation. Herb Chambers was one of the first dealerships in the United States to use a no-haggle pricing strategy called the "Smart Pricing
Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).
Price Intelligence (or Competitive Price Monitoring) refers to the awareness of market-level pricing intricacies and the impact on business, typically using modern data mining techniques. It is differentiated from other pricing models by the extent and accuracy of the competitive pricing analysis. [ 1 ]
A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy.
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Price skimming. Price skimming is a price setting strategy that a firm can employ when launching a product or service for the first time. [1] By following this price skimming method and capturing the extra profit a firm is able to recoup its sunk costs quicker as well as profit off of a higher price in the market before new competition enters and lowers the market price. [1]