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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
Stella Artois, the nearly century-old brew, isn’t immune to the difficulties facing beer sales, so it’s drafting one of the world’s most recognizable personalities to help the lager return ...
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
Stella Artois, originating in Belgium, is distributed globally. The Pilsnerbeer is which is popularly called " pintje " (in Flemish, from English "pint" but in volume only 1/2 pint) or " choppe " (in French) in Belgium, was the basis of the " fluitjesbier " distributed during the German occupation in WWII and under rationing.
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
A pale-golden pale lager with a 4.5% ABV. Originally brewed by the Cass Brewery, the brand had been taken over by Jinro-Coors, one of the country's leading brewers. After having around 70% of the Korean lager market in the 1980s, by 1994 Cass had fallen behind Hite as Korea's top selling lager. Oriental Brewery bought the Cass brand from Jinro ...
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle, Corona, Stella Artois, Budweiser, Flying Fish and Castle Lite.
It was launched alongside Beck's Vier as a mid-strength beer to capitalise on the trend towards weaker strength lagers, as opposed to Stella Artois at 5.2% and standard Beck's at 5%. [1] In December 2008, InBev announced it would withdraw Peeterman Artois (and Eiken Artois) in favour of a 4% version of Stella Artois. [2]
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