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It had a modest catalog of products, a brief "About Us" section and an order form for the printed catalog. There were also links to a customer service page with delivery times and return policies. In all, the original site had 10 landing pages. The current Harbor Freight website has over 79,000 indexed pages. [10]
This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%). [3]
The company was founded in 1901 at 160 East Lake street in Chicago as the McMaster-Davis Supply Company. [6] [7] Starting with $50,000 in investor capital, its founders were T.J. McMaster, a former stationary engineer, and F.C. Davis, who had been a chief engineer in the U.S. Navy.
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The company continued to grow. According to the Pittsburgh Press, in 1989, Blair had capabilities to process 100,000 orders per day, and was shipping as many as 75,000 packages a day. It had sales in 1988 of US$414 million, US$506.8 million in 1998, and US$420 million in 2007. Blair had 15 million Americans on its mailing list. [8]
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