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The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
Dove is one of the few companies offering roll-on deodorant designed specifically for men. While it offers three varieties of roll-ons, we chose Invisible Dry for its 48 hours of sweat and stink ...
INSIDE EDITION -- In honor of Father's Day, Dove just released a new commercial featuring videos of men at the exact moment they find out that they're going to be dads. It is sure to melt your heart.
The initial commercial, titled "And So It Begins", lasts 1:02 minutes and was released on August 6, 2015. The commercial was created by Jason Bagley and Craig Allen of Wieden+Kennedy Portland and directed by Tom Kuntz. [2] The commercial opens with a monologue by Isaiah Mustafa talking to the female audience about their men and embracing nature ...
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]