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General popularity: A subject well known to most people will probably get more views than one that is naturally more obscure. For example, an article about a head of state is likely to get more views than one about the mayor of a small town. An article about a star athlete is likely to get more views than one about a minor league athlete.
On YouTube, there is a market online for fake views to boost a video's credibility and reach broader audiences. [45] At one point, fake views were so prevalent that some engineers were concerned YouTube's algorithm for detecting them would begin to treat the fake views as default and start misclassifying real ones.
Some experts on search engine optimization (SEO) have claimed since the mid-2010s that click-through rate has an impact on organic rankings. [18] Numerous case studies have been published to support this theory. Proponents supporting this theory often claim that the click-through rate is a ranking signal for Google's RankBrain algorithm.
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search.
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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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