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From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.
In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, [52] with the cans sporting "ugly sweater" designs. [53] In July 2020, Budweiser introduced Bud Zero, its first alcohol-free low-calorie beer. [54] It has zero sugar, zero alcohol, and 50 calories. [55]
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Bud Light continues to hemorrhage customers after a rough ... Anheuser-Busch plans to have alcohol-free or low-alcohol drinks such as Busch NA and Budweiser Zero account for 20% of its sales by ...
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
In Canada, regular beers typically have 5% ABV, while a reduced-alcohol beer contains 2.6%–4.0% ABV and an "extra-light" beer contains less than 2.5%. [21] In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [19]
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.
After the merger between Anheuser Busch Inbev and SABMiller, the new Anheuser-Busch InBev SA/NV company owns over 200 beer brands including Budweiser and Bud Light, Corona, Stella Artois, Beck's, Leffe, Hoegaarden, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona ...