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2. Promo (media) - Wikipedia

   en.wikipedia.org/wiki/Promo_(media)

   A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.

3. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

4. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...

5. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   The promotion also led to creative spin-offs with consumers upcycling the miniature products for wearable art competitions, again expanding Foodstaffs consumer reach. [ 16 ] The Little Farmers of Kissanpur is another highly successful premium campaign run by the Indian Ketchup brand Kissan.

6. Promotional model - Wikipedia

   en.wikipedia.org/wiki/Promotional_model

   The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...

7. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

8. Product demonstration - Wikipedia

   en.wikipedia.org/wiki/Product_demonstration

   Products offered as samples during these demonstrations may include new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace. Product demonstration enhances the quality of the sales presentation by providing a visual support. [ 2 ]

9. Trailer (promotion) - Wikipedia

   en.wikipedia.org/wiki/Trailer_(promotion)

   Trailer for Universal Pictures' science-fiction horror film Frankenstein (1931). A trailer (also known as a preview, coming attraction, or attraction video) is a short advertisement, originally designed for a feature film, which highlights key scenes of upcoming features intended to be exhibited in the future at a movie theater or cinema.