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The Gym location in Lewisham, London. The company was founded by a squash player, John Treharne, in Hounslow in West London in 2007. [3] Phoenix Equity Partners and Bridges Ventures invested in the company in its early years.
In 2012, aged 19, he launched Gymshark in his parents' garage with school friend Lewis Morgan. [9] [12] The website initially sold fitness supplements. [14]Unable to afford to buy stock or secure distribution deals with supplement suppliers, he began dropshipping supplies from other vendors and it took him six weeks to make his first sale. [17]
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In 2014, rival The Gym Group attempted to take over PureGym, but abandoned the takeover after it was referred to the Competition and Markets Authority. [13] In May 2015, PureGym Ltd bought their UK rival LA Fitness for around £60 million to £80 million. [14] [15] Humphrey Cobbold took over from Peter Roberts as the CEO.
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Each studio is equipped with its own DJ booth, [34] where international DJs play live music twice a week. [35] Meanwhile, a training program is offered in the form of group courses. [36] In addition, John Reed has his own radio station with four different stations, [37] which can be listened to in the studio or on the go via an app. The company ...