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2. Creator economy - Wikipedia

   en.wikipedia.org/wiki/Creator_economy

   The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

3. Influencer marketing - Wikipedia

   en.wikipedia.org/wiki/Influencer_marketing

   Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

4. Environics - Wikipedia

   en.wikipedia.org/wiki/Environics

   Environics Communications is a Canadian integrated marketing communications firm, established in 1994 by founder and current CEO Bruce MacLellan.The company's services include public relations, brand strategy and planning, creative & video, government relations, influencer marketing, and paid media, among others.

5. Social commerce - Wikipedia

   en.wikipedia.org/wiki/Social_commerce

   The attraction and effectiveness of Social Commerce can understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company.

6. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Influencer Marketing: Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms. These influencers, also known as content creators, bloggers, or social media personalities, can influence consumer behavior and decisions.

7. Influencer - Wikipedia

   en.wikipedia.org/wiki/Influencer

   A social media influencer [6] [7] [8] (also known as an influencer [9] [10] [11] or online influencer [12] [13] [14]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...