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A boycott of Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
Impact on other brands. Bud Light’s loss is a win for other brands, including some in the A-B family like fast-growing Michelob Ultra. Williams said “thank goodness” the low-carb beer was in ...
It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light continues to hemorrhage customers after a rough 2023, when the brand’s notable promotion with transgender influencer Dylan Mulvaney during March Madness caused many conservatives to ...
The company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Light continues. The brand’s customers turned their ...
Overall sales are now reportedly down 8 percent on the year, jeopardizing Bud Light parent company Anheuser-Busch InBev's position as the market leader.