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Despite the steady erosion of pay-TV coverage, Fox News and MSNBC have maintained their popularity among viewers still using cable. Fox News will finish the year with an average of 1.5 million ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.
However, the Apollo 11 moon landing is considered a news event and not a telecast, as the major networks each produced their own coverage of the event; as a result, FOX's live telecast of Super Bowl LIX on February 9, 2025, holds the record for the largest average viewership of any live network U.S. television broadcast, with 127.7 million ...
Nielsen is taking a big step in measuring streaming TV today with the addition of Hulu and YouTube TV to its ratings. Nielsen's President of Product Leadership Megan Clarken said that the company ...
This is a list of U.S. weekly (or smallest available unit for time period) television ratings archives from 1948 through 1997. (Primarily Nielsen ratings) National Nielsen ratings for United States television viewing began in March 1950.
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
Streaming platforms, led by Netflix, in July 2022 for the first time surpassed cable networks to claim the largest share of U.S. TV viewing for the month, according to new data from Nielsen. It ...
Cable was the biggest usage category behind streaming in June, Making up 27.2% of all viewership, cable viewing was largely boosted the presidential debate, which attracted 10 million viewers on ...