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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium .
In 2009, TxDOT launched a new campaign including new TV and radio featuring George Strait telling Texans that "Don't mess with Texas means don't litter". This slogan is still used in all of the campaigns and radio ads. [9] As of 2023, the San Antonio, Texas-based advertising agency, GDC Marketing & Ideation manages the "Don't mess with Texas ...
Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937.
KGBT (1530 kHz, "TUDN Radio McAllen 1530 AM") is a Spanish-language AM radio station, licensed to Harlingen, Texas, and serving the Rio Grande Valley border area. It is owned by Latino Media Network; under a local marketing agreement, it was programmed by former owner TelevisaUnivision's Uforia Audio Network until giving full operations to the station and its sister stations KGBT-FM and KBTQ ...
KTBZ-FM (94.5 MHz) is a commercial radio station licensed to Houston, Texas.Owned by iHeartMedia, the station serves Greater Houston.KTBZ-FM's studios are located in Uptown Houston, while the station's transmitter is located near Missouri City, Texas; KTBZ-FM has an effective radiated power of 100,000 watts.
San Antonio, Texas is the 25th largest radio market in the US as ranked by Nielsen Audio (formerly Arbitron). The following is a list of radio stations serving the San Antonio area. The following is a list of radio stations serving the San Antonio area.
KDPM (92.3 FM; "The Depot") is a terrestrial American radio station, which is currently broadcasting a full-service hybrid country and classic rock music format. Licensed to Marshall, Texas, United States, the station serves the Longview-Marshall East Texas area. The station is owned by 92.3 The Depot, LLC.