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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
One of the notable initiatives in this regard is the partnership between Tizeti, a Nigerian internet service provider (ISP) that uses solar-powered towers, and Microsoft Corporation, to provide high-speed airband internet infrastructure in Oyo State, Nigeria. [6] [7] A subsea internet cable passing through Portugal and South Africa was linked ...
Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising .
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Pages in category "Internet in Nigeria" The following 7 pages are in this category, out of 7 total. This list may not reflect recent changes. 0–9.
Nigeria is Africa's largest ICT market, accounting for 82% of the continent's telecoms subscribers and 29% of internet usage. [1] Globally, [2] [3] [4] Nigeria ranks 11th in the absolute number of internet users and 7th in the absolute number of mobile phones.
Nigeria is a federal republic in West Africa, bordering Benin in the west, Chad and Cameroon in the east, and Niger in the north. As of 2015 Nigeria has the world's 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively.
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ] [ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...