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Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
Greg Renker is best known for cofounding Guthy-Renker, a direct-marketing company. [7] [11] He met future business partner and cofounder of Guthy Renker, Bill Guthy, at the Indian Wells Racquet Club and Resort. Guthy's family had leased a vacation home at the resort that Renker's father was managing. [12]
[24] That year, a minority stake in the company was acquired by Guthy-Renker Ventures. [25] In 2021 Mally Beauty was acquired by AS Beauty Group, [ 26 ] and recent products have included the Poreless Face Defender that creates an airbrushed effect on the skin where it is applied.
At the same time, she became one of the first celebrities to have great success doing infomercials with Guthy-Renker. But in 2002, ... "I call it 'downshifting,' " she says of her quieter life now ...
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Guthy-Renker LLC is a direct-response marketing company registered in El Segundo, California. Founded in November 1988 by Bill Guthy and Greg Renker, the company is known as "the Rolls-Royce" of the infomercial industry. [14] [15] As of 2012 its portfolio of products was making $1.8 billion a year. [16]
Crawford quit full-time modeling in 2000 and now appears only occasionally in fashion magazines. In 2005, Crawford created a line of beauty products with Jean-Louis Sebagh called Meaningful Beauty for Guthy-Renker. [35] Crawford has stated that she regularly receives certain cosmetic procedures, including Botox and vitamin injections.