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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [1] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
Millward Brown bought a 20% stake in Colmar Brunton in 2005. [2] The brand was retired in 2021 after Colmar Brunton was merged with the Kantar Group. [3] Australia
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
How long-lasting tariffs would change auto production. Although most of us are familiar with the former North American Free Trade Agreement and the current United States-Mexico-Canada Agreement ...
Company. Market Cap. Revenue. Net Income. Broadcom. $1.092 trillion. $51.6 billion. $5.89 billion. Berkshire Hathaway. $1.058 trillion. $453 billion. $107 billion ...
Republicans in Michigan may choose a MAGA activist leader who is charged with being a fake elector for Donald Trump to lead the party into the 2026 midterms, when the battleground state will hold ...
This is not a standard use of the term, but it is related. A 2017 blog post by the chief global analyst of Kantar Millward Brown, a marketing firm, notes "that average ad loads on national television in the U.S. continued to creep upwards from 10.4 minutes per hour in December 2014, to 10.9 minutes in December 2016". [9]