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Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [1] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Millward Brown bought a 20% stake in Colmar Brunton in 2005. [2] The brand was retired in 2021 after Colmar Brunton was merged with the Kantar Group. [3] Australia
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Millward is a surname. Millward may also refer to: Millward Township, Aitkin County, Minnesota, township in Aitkin County, Minnesota, United States; Kantar Millward Brown, global research agency, part of the Kantar Group; Caroline Millward House, historic house, Maywood, Illinois, United States
Research carried out by Yiasouma, involving a survey by Kantar Millward Brown showed that 67% of adults in Northern Ireland were unaware of law permitting parents to physically discipline their children but that 63% of those asked supported changing the law. [6]
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Millward Brown was also a leading brand valuer. [9] Both companies maintained "Top 100" lists of companies by valuation. [10] In 1989, Murphy edited a seminal work on the subject: Brand Valuation – Establishing a true and fair view; [11] and in 1991, Birkin laid out a brand earnings multiple models of brand valuation in the book ...