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The importance of feminine beauty in China has been deeply ingrained into the culture: historically, a woman's livelihood was often determined by her ability to find an eligible husband, a feat aided by fitting into the cultural ideals of beauty. [2] Black hair that is long, thick and shiny is seen as particularly beautiful among Chinese women.
Facial symmetry has been shown to be considered attractive in women, [186] [187] and men have been found to prefer full lips, [188] high forehead, broad face, small chin, small nose, short and narrow jaw, high cheekbones, [39] [189] clear and smooth skin, and wide-set eyes. [64]
Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
New research has found face masks – particularly the surgical kind – make people appear more attractive. The study presented female participants with 40 male faces of “low to high ...
The physical attractiveness stereotype, commonly known as the "beautiful-is-good" stereotype, [1] is the tendency to assume that physically attractive individuals, coinciding with social beauty standards, also possess other desirable personality traits, such as intelligence, social competence, and morality. [2]
One of the earliest references to qualities later associated with the canonical Four Great Beauties appears in the Zhuangzi.In one chapter, the women Mao Qiang and Lady Li are described as "great beauties" who "when fish see them they dart into the depths, when birds see them they soar into the skies, when deer see them they bolt away without looking back".
Despite these findings, David Perrett and his colleagues [24] found that both men and women considered that a face averaged from a set of attractive faces was more appealing than one averaged from a wide range of women's faces, aged 20–30 years. When the differences between the first face and the second face were slightly exaggerated the new ...
For example, those who are attractive are seen to be confident with positive personality traits, able to pursue high-status occupations, and have happy and successful marriages. [3] However, Japanese women may take steps to make themselves conventionally unattractive, as Japanese men may be intimidated by women who are 'too beautiful'.