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The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of Charmin in 1957 by Procter & Gamble (P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative ...
The Royale brand is represented by the Royale Kittens, two white Persian kittens meant to represent the softness of Royale products. [1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
In 1928, the logo mascot was a female silhouette, [7] supplemented by a baby in 1953, replacing the woman by 1956. [8]In advertisements, Mr. Whipple was eventually replaced with "The Charmin Bear", created by D'Arcy Masius Benton & Bowles in Britain and introduced to the United States in 2000. [9]
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In Commonwealth English, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. [2] For home use, paper towels are usually sold in a roll of perforated sheets, but some are sold in stacks of pre-cut and pre-folded layers for use in paper-towel dispensers .
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