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In European markets, the Lexus LS has ranked behind BMW, Mercedes-Benz, Audi, and Jaguar in flagship luxury car sales. [168] Automotive analysts have suggested a possible rationale for the sales disparity, in that European buyers place less emphasis on vehicle reliability and have more brand loyalty to established domestic marques. [167]
TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963. TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts, and accessories, and Toyota’s European manufacturing and engineering operations.
[43] [44] Outside the US, the Lexus IS spearheaded Lexus' growing sales efforts in Europe, Australia, and South Africa, becoming the best-selling model in Lexus' lineup in many of the aforementioned markets. In the US, as of 2011, the Lexus IS was the third place best-selling vehicle from the marque after the Lexus RX and Lexus ES.
It was also successful in Europe where it sold over 28,000 in its first full year of sales, of which more than 17,000 were hybrids. This made it Lexus's best selling model in Europe. [42] Its success was also strong in Russia, where in its first full year of sales it was the best selling luxury vehicle. [43]
2009 Lexus HB: hybrid sports motorbike; 2016 Lexus UX: crossover; 2017 Lexus LS+: luxury sedan; 2019 Lexus LY-650 Yacht [4] 2021 Lexus ROV Concept: side-by-side [5] 2021 Lexus Electrified Sedan: sedan [6] 2021 Lexus Electrified SUV: crossover [6] 2021 Lexus Electrified Sport: sports car [6] 2021 Lexus BEV Sport Concept: sports coupe [6] Number ...
The GS was replaced in Europe by the Lexus ES from December 2018. The seventh generation ES is the first to be sold in Europe, replacing the GS in spite of being a front-wheel drive car. [7] It went on sale from September 2018 in Russia, Turkey and other CIS markets and from December 2018 in Western and Central Europe. [8] Production ended in ...
The sedan was not released in Europe, where similar Toyota models were offered. The second generation ES was a major sales success, becoming Lexus' best-selling vehicle overall. In its first full year of sales, the ES logged 39,652 units, [13] and throughout the following years of its production run, sales reached near or above that figure ...
The Lexus LS has not sold as well in Europe, where Lexus suffers from smaller brand recognition, image, and a less-developed dealership network. [189] In European markets, the Lexus LS has ranked behind Jaguar, Mercedes-Benz, Audi, and BMW in flagship luxury car sales. [190]