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  2. LinkedIn - Wikipedia

    en.wikipedia.org/wiki/LinkedIn

    LinkedIn's fourth-quarter 2011, earnings soared because of the company's increase in success in the social media world. [34] By this point, LinkedIn had about 2,100 full-time employees compared to the 500 that it had in 2010. [35]

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [2]

  4. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]

  5. Timeline of LinkedIn - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_LinkedIn

    LinkedIn unveils three new products that it will roll out in India: (1) LinkedIn Lite, a smaller version of the mobile website for people with slower internet connections; (2) LinkedIn Placements, an online screening test intended for students to take; and (3) Starter Pack, a marketing package for small and mid-sized businesses.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since

  7. Ryan Roslansky - Wikipedia

    en.wikipedia.org/wiki/Ryan_Roslansky

    In 2015, Roslansky was a key part of the $1.5 billion (~$1.89 billion in 2023) acquisition of Lynda.com, the largest acquisition in LinkedIn's history at that time. In response to the COVID-19 pandemic, Microsoft and Linkedin pledged to upskill 25 million workers [8] and in 2021, has surpassed that number.

  8. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]

  9. Business networking - Wikipedia

    en.wikipedia.org/wiki/Business_networking

    Successful business networking relies on a well-defined strategy implemented before, during, and after networking events. By planning a proactive approach, professionals can maximize the value gained from these interactions and connect to a network that promotes career growth and business development. [ 2 ]

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