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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 6 ] In late 2013, they began development for Beats Music , and released it in 2014, which went on to become the framework for Apple Music . [ 7 ]
The company made its first acquisition on March 2, 1988, with its purchase of Network Innovations. In 2013, Apple acquired thirteen companies. Apple's largest acquisition was that of Beats Electronics in August 2014 for $3 billion. [7] Of the companies Apple has acquired, 71 were based in the United States.
Apple is preparing to acquire headphone manufacturer Beats Electronics later this year - but the transition just hit a sour note. (Via Getty Images) With audio equipment maker, Bose Corp ...
By BARBARA ORTUTAY NEW YORK (AP) - Beats Electronics' colorful, oversized headphones serve as a fashion accessory to cool kids riding the New York City subway, but as tech companies such as Apple ...
Monster was founded in 1979 by Noel Lee as Monster Cable Products. [1] Lee, an audiophile and engineer, was experimenting with different copper qualities, wire constructs and winding methods of audio cables in his family's garage and comparing them while listening to Tchaikovsky's 1812 Overture.
Beats by Dr. Dre Selects New Age Electronics as Its Exclusive U.S. Distributor to Expand Its Collection of Authentic, High-End Audio Products in the Retail Channel LAS VEGAS--(BUSINESS WIRE)-- New ...
In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine's audio company Beats Electronics—producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music—for US$3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine ...