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Through mass communication, information can be transmitted quickly to many people who do not necessarily live near the source. Mass communication is practiced through various channels known as mediums, which include radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass ...
The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...
In 2007, Jim Astrachan and Donna Thomas , principals at the law firm of Astrachan Gunst Thomas Rubin (also known as AGTR) took over authorship of Rosden's 4 volume seminal legal treatise. Since that time, the treatise has further expanded from 4 to 6 volumes, covering areas from advertising law to trademark infringement.
The book details basic communication models (Lasswell model, Shannon and Weaver's model, Gerbner's model), theories of media, audience-centered models, and mass media systems in general. In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. McQuail's next book ...
The LaTeX source code is attached to the PDF file (see imprint). Licensing Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License , Version 1.2 or any later version published by the Free Software Foundation ; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover ...
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...
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One of the earliest modern works in political economy of communications scholarship is from Harold Innis, these theories were compiled in the book Empire and Communications. Innis directly inspired Marshall McLuhan , a colleague of his at the University of Toronto, who would later be made famous for the dictum "t he medium is the message ".