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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
In the 1980s, the first wave of hip-hop influence, preppy fashion also gained popularity among the youth. This group of young, upwardly mobile black individuals, known as "buppies", embraced 1980s hip-hop music and wore clothing items from brands like Polo, Timberland, and Tommy Hilfiger.
In 2010, T.I. discussed his vision about the brand with MTV. "The direction of the clothing line, in my eyes, is upscale urban apparel," he stated. [6] T.I. also mentioned in the same MTV interview that A.K.O.O will develop denim that is made from high quality fabrics. The line also sells wovens, crew-necks, and V-neck tee shirts. [7]
It set out to harness the hip-hop craze with a line of street-inspired fashions for young men. Its products are sold by more than 3,000 retail outlets. [4] The hype started with affordable brightly colored T-shirts, jackets and caps, each accompanied by messages like "Stop D Violence" and "Educate 2 Elevate."
The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's ...
Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.
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