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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
In 2007, the ADP Brokerage Service Group was spun off to form Broadridge Financial Solutions, Inc., removing about US$2 billion from ADP's total yearly revenue. [11] ADP distributed one share of Broadridge common stock for every four shares of ADP common stock held by shareholders of record as of the close of business on March 23, 2007.
The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
Six years after his Alzheimer’s diagnosis, 90-year-old Zelik Bocknek (Zel) refuses to slow down — and he believes his active lifestyle is key to keeping his symptoms at bay.
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The only force that can break tyrannical rule is the one big union of all the workers [9] (Wobbly slogan) Organize the workers to control the use of their labor power [10] (Wobbly slogan) Right to work (for less) The secret of power is organization [9] (Wobbly slogan) Unions: the people who brought you weekends; A victory for one is a victory ...
The Village People’s lyricist and lead singer has hit out at the “false assumption” that the band’s biggest hit, “YMCA,” is a “gay anthem.”