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Mattel resurrected the Construx name as Mega Construx in 2017 (see Mega Bloks). For a short time near the end of the Fisher Price run, a version targeted at younger children was released called Basix Construx. It used bright primary colors and did not contain the more complex pieces such as axles and pulleys.
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Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products. In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets. [4]
The Canadian manufacturer Mega Bloks was sued, Lego asserting that their use of the composite brick system of "studs and tubes" was an infringement of the trademarks held by Lego. On November 17, 2005, the Supreme Court of Canada upheld the right of Mega Bloks to continue selling the product in Canada. [31]
Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy building brick. On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark." [11] Best-Lock and Lego bricks compared.
After the sale of the company by Rosen, his father, and his brother Jeffrey Rosen to Mega Brands in 2005, Lawrence Rosen began a new company, primarily using the Cra-Z-Art branding for its products. Mega Brands was acquired by Mattel in 2014. Early in 2021, LaRose Industries announced it purchased the RoseArt brand from Mattel. [1]
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