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Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more. In each of its mailing cycles, Valpak sells the outside of its envelope to select national advertisers for promotions, marketing campaigns and sweepstakes.
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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
The settlement included News America entering into a 10-year shared mail distribution agreement with Valassis Direct Mail, a Valassis subsidiary. [11] Valassis purchased Clipper Magazine and Total Loyalty Solutions in November 2015. [12] Valassis recent acquisition in 2017 is Digital Marketing Technology Company MaxPoint. [13]
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