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  2. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

  3. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    Read Me First! A Style Guide for the Computer Industry, by Sun Technical Publications, 3rd ed., 2010. [25] Red Hat style guide for technical documentation, published online by Red Hat. [26] Salesforce style guide for documentation and user interface text, published online by Salesforce. [27] The Splunk Style Guide, published online by Splunk. [28]

  4. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, idiosyncratic wording choices, and tone. [ 3 ] [ 4 ] Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other ...

  5. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the ...

  6. Style guide - Wikipedia

    en.wikipedia.org/wiki/Style_guide

    A style guide is a set of standards for the writing, formatting, and design of documents. [1] A book-length style guide is often called a style manual or a manual of style (MoS or MOS). A short style guide, typically ranging from several to several dozen pages, is often called a style sheet. The standards documented in a style guide are ...

  7. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

  8. AOL

    search.aol.com

    The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

  9. Brand protection - Wikipedia

    en.wikipedia.org/wiki/Brand_protection

    Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.