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Pepsi AM can and bottle. Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink. [1] [2] It was introduced in test markets in August 1989, but was discontinued in October 1990 due to poor sales and reception. [3] [4]
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]
Pepsi is a major, iconic, American company, valued at over a $100 billion. Anand discusses whether it belongs in the Dow (and why it isn't already a member). Anand discusses whether it belongs in ...
And although the failure of Crystal Pepsi did not precede a financial downfall of PepsiCo — far from it — Pepsi’s credibility and reputation in the early '90s may have been dealt a ...
In an Influencers interview with Yahoo Finance Editor-in-Chief Andy Serwer, former Yum! Brands CEO David Novak discussed the infamous failure of Crystal Pepsi as well as how he bounced back as a ...
Pepsi's traditional caramel coloring, which adds body and flavor, was replaced with modified food starch for body with a clear look. [8] PepsiCo devised 3,000 formulations of a new clear drink, under consumer testing. [6] A 12-ounce (340 g) serving of Crystal Pepsi has 134 calories compared to Pepsi's 154 calories—20 fewer. [9]
Former YUM! Brands Chairman & CEO, David Novak, joins 'Influencers with Andy Serwer' to discuss the creation of Crystal Pepsi in the early 1990s.