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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people. [ 4 ] A similar promotion ran in Poland in 1995, known as Numeromania , although it did not cause as much controversy.
PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. [50] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [80]
Pepsi () is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
A fact from Pepsi Number Fever appeared on Wikipedia's Main Page in the Did you know column on 2 July 2020 (check views).The text of the entry was as follows: Did you know... that the Pepsi Number Fever draw in May 1992 was supposed to have just two 1-million-peso winners, but 486,170 people made claims for a winning bottle cap?
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Pepsi, Where's My Jet? is an American Netflix original docuseries directed by Andrew Renzi. ... Pepsi Number Fever, Philippines, 1992; Notes
Pepsi Fire: a limited edition, cinnamon-flavored variety that is sold in Guam, Saipan, Thailand, Mexico, Malaysia, Singapore, the Philippines, and Vietnam. It is also a Pepsi Ice twin version. Pepsi Green: a bright-green variety introduced in Thailand on January 15, 2009. [45] Pepsi Creaming Soda : A strong cream and vanilla light pepsi tasting ...